Has it been a while since your last website redesign? Or, have you never redesigned your website in the first place? If the answer is yes, then you may already be missing out on potential customers because your website is outdated. Here are some reasons that you should be looking into a website redesign ASAP.
Smartphones and tablets are here to stay, and they’re only getting more and more popular. If you need some convincing, you can check out some of these mobile search stats. Some of the statistics might shock you! Among these findings, one that stands out is that across all industries, mobile website traffic is increasing by 3.5% per month. Given this steady increase in mobile device usage, have you checked to see how your company’s website displays on a mobile device? You may be in for an unpleasant surprise.
Websites built even as recently as 1-2 years ago may not be mobile friendly! With the dramatic increase in mobile usage, it might not be long until you aren’t able to afford to miss out on potential customers who can’t view your company website on a mobile device.
In order to make sure that your website will do well in the mobile marketplace, find a designer that understands mobile responsive website design. What this means is that your website will respond to the device it is being viewed on, whether it’s a smartphone, tablet, or desktop computer. Here at Iron Summit, it is standard practice that all of our websites are mobile responsive, so they will look great no matter how they are being viewed.
On-Site Search Engine Optimization Factors
The world of search engine optimization (SEO) is constantly changing. Most people don’t normally think about something like Google updating how websites rank in their search engine, but these sorts of updates happen all the time! If your website is outdated, then some SEO techniques that were commonplace and effective in the past may be detrimental nowadays. Techniques like keyword stuffing, over-linking, link exchanging, and even certain meta-optimization techniques can be hurting your business instead of helping – and you might not even know it.
Social Media Integration
Another reason to justify a website redesign is the emergence of social media. We just published an article covering some tips on using social media to help your business succeed. That being said, social media is a powerful promotional tool, and it should be integrated into your company website immediately.
Last, but not least, a website that has recently updated content and features a more up-to-date design can improve how potential customers perceive your business. If your website is old, has outdated content, and doesn’t work well in current browsers, customers might even think that you’ve gone out of business! Not to mention, regularly updated and new content is a great way to improve your website’s search engine ranking.
Where to Start
One of the best things you can do to bring your company website up to speed is to hire a design firm to manage the process for you. Full service agencies, like ours, can make sure that your website looks great on any computer or device, and can manage the digital marketing and SEO of your website after your new design is up and running. The ultimate goal of your website should be to bring more customers into your business, and in today’s digital marketplace, a redesign is definitely worth looking into.
David Miller is the co-founder of Iron Summit Media Strategies – an Orlando based digital marketing agency.